- +40%
Home Services - Chimney Repair & Maintenance
Brown Chimney USA, a multi-location chimney repair and maintenance company, partnered with California SEO to transform their online presence and capture customers actively searching for their services. In just 12 months, they went from barely visible in search results to dominating their markets with a 663% increase in organic traffic and $420,000 in additional annual revenue.
About Brown Chimney USA
Brown Chimney USA is a trusted chimney repair, inspection, and maintenance company operating across multiple states. With decades of expertise, they provide professional chimney services but faced a critical challenge: despite their expertise and quality service, they couldn’t be found online when customers were actively searching for chimney repair services.
The company knew that their future growth depended on digital visibility, but traditional marketing wasn’t cutting it. They needed to capture the thousands of customers searching on Google and AI platforms for chimney services in their service areas.
The Challenge
Brown Chimney USA understood the critical role that SEO plays in their digital strategy. However, they were struggling with several digital visibility challenges that were costing them customers every single month.
Initial Challenges:
- Low visibility in local search results across service areas
- Zero presence in AI-generated responses (ChatGPT, Bard, Perplexity)
- Poor structured data implementation limiting featured snippets
- Weak Google Business Profile optimization across locations
- Competitors appearing first in local searches
When they reached out to California SEO, their phones weren’t ringing enough. Better-ranking competitors were capturing the customers searching for exactly what Brown Chimney USA offered.
The Strategy:
Comprehensive Multi-Channel Optimization
Since partnering with California SEO, Brown Chimney USA has witnessed a complete transformation across all search channels. Through comprehensive SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) strategies, they’ve achieved extraordinary results that directly impacted their bottom line.
Top 3 Positions: 89 keywords
Positions 4-10: 198 keywords
Positions 11-20: 356 keywords
The California SEO Advantage
This case study demonstrates what happens when you combine proven SEO fundamentals with emerging technologies:
✅ Strategic keyword research targeting customer intent
✅ Expert-level content creation addressing real questions
✅ Technical excellence optimized for all platforms
✅ Multi-channel approach reaching customers everywhere
✅ Consistent optimization adapting to opportunities
- Comprehensive Local SEO
- Content Authority
- Schema Implementation
- AI-Ready Content
- User Experience Focus
+627%
Lead Generation Transformation
74%
Cost Per Lead Reduction
850%
Revenue Impact
